Digital Marketing Course for Businesses: Build Your Brand!

Build practical digital marketing skills in a hands-on digital marketing course. Learn how to use TikTok, create videos with CapCut, explore TikTok ads, and strengthen your marketing strategy for business growth.

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  • ✓ SkillsFuture Funding Eligible
  • ✓ In-person
  • ✓ 2 Million+ professionals trained

Digital Marketing Course Overview

This WSQ digital marketing course is designed for store owners, brand managers, digital marketers, social media executives, and beginners who want practical, hands-on skills for today’s short-form video and social media landscape.

Learners will explore how TikTok can be used to support business visibility, audience engagement, and brand communication. The course covers TikTok for business, content planning, filming techniques, CapCut video editing, TikTok ads, analytics, audience targeting, and live-streaming strategies.

Who Is This Course For?

Store owner creating product content for social media

Store Owners

For business owners who want to use TikTok and digital marketing to improve visibility, engagement, and sales.

Brand manager planning social media content

Brand Managers

For teams responsible for strengthening brand presence through practical content and social media strategy.

Digital marketer reviewing content performance

Digital Marketers

For marketing and social media executives who want hands-on skills in TikTok, CapCut, ads, analytics, and campaign improvement.

New Entrants

For learners who are new to digital marketing and want beginner-friendly skills they can apply in workplace or business settings.

Skills You'll Gain

A practical overview of what learners will cover in this course and how the knowledge can be applied in real marketing tasks.

What You’ll Learn

  • 01
    TikTok platform strategy and algorithm Analyse how TikTok differs from other social media platforms, including its algorithm, content distribution, engagement features, and platform mechanics.
  • 02
    Content creation and production Learn how to plan, curate, film, and produce engaging short-form video content using suitable software, hardware, and filming techniques.
  • 03
    CapCut editing and brand communication Develop hands-on CapCut editing skills and apply effective verbal and non-verbal communication for short-form and live video content.
  • 04
    Content optimisation and customer acquisition Explore hashtag marketing, posting times, engagement tactics, and conversion-focused content strategies to improve reach, customer interest, and sales opportunities.
  • 05
    TikTok analytics and performance review Use TikTok’s native analytics tools to track content performance, interpret data, and identify actionable insights for continuous improvement.
  • 06
    Target audience segmentation Understand how demographics, interests, behaviours, and content preferences influence your content tone, format, and style.
  • 07
    TikTok ads, live commerce and monetisation Learn how to use TikTok Ads Manager, live commerce strategies, promotional assets, flash deals, and monetisation methods to support revenue growth.

How You’ll Apply It

  • 01
    Position your brand for better reach Apply TikTok platform insights to improve brand visibility, strengthen engagement, and increase the chances of reaching the right audience.
  • 02
    Create short-form content for your business Plan, film, curate, and produce TikTok videos that align with your brand message, marketing goals, and audience interests.
  • 03
    Edit and publish professional TikTok videos Use CapCut to edit videos, improve storytelling, apply branding elements, and publish content that looks polished and suitable for business use.
  • 04
    Improve reach, leads and conversions Use hashtags, posting schedules, engagement tactics, and conversion-focused messaging to support customer acquisition and sales opportunities.
  • 05
    Use data to improve content performance Review TikTok analytics to understand what is working, identify areas for improvement, and make better decisions for future content and campaigns.
  • 06
    Tailor content to the right audience Segment target audiences and adjust your content tone, format, style, and messaging to better connect with different customer groups.
  • 07
    Run campaigns and support live sales Use TikTok ads, live-streaming, flash deals, promotional content, and sales tactics to support leads, revenue, and measurable business outcomes.

Course Details

Course Information
Duration 2 days / 16 hours
Mode In-person
Class Size Max 20
Language & Code
Language English
Course Code TGS-2025056936
Location
MacPherson 1 Harrison Road, Singapore 369652
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Requirements & Assessment

Requirements
Minimum Age 18 years old
Language Level WPLN Level 4 English
Experience No prior marketing experience needed
Assessment
Practical Assessment 15 minutes
Oral Questioning 15 minutes
Passing Criteria
Attendance 100% required
Competency 100% competency required

WSQ Certification

A Statement of Attainment (SOA) e-certificate will be issued upon successful completion of the course.

Fees & Funding

This SkillsFuture-claimable digital marketing course offers up to 70% subsidies for eligible Singaporeans and PRs.

Enhanced Subsidy

70% Subsidy

For Singaporeans aged 40 & above, subject to eligibility.

Nett fee $151.32 Incl. GST
Subsidised Fee

50% Subsidy

For Singaporeans & PRs aged 21 to 39.

Nett fee $228.92 Incl. GST
Full Course Fee

Standard Fee

For non-Singaporeans / Singaporeans below 21.

Nett fee $422.92 Incl. GST

Funding note: SkillsFuture and SSG subsidy eligibility should be verified during registration. Final nett fees may depend on learner profile, age band, citizenship or PR status, and successful course completion.

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Individual
Individual — with subsidy Singaporeans only Individual — without subsidy
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Frequently Asked Questions

Common questions about this SkillsFuture-eligible digital marketing course, including course content, fees, location, requirements, assessment, and certification.

Consumers increasingly rely on social media and online content to discover brands, compare products, and make purchasing decisions. Businesses that create engaging digital content and understand how to reach the right audience are better positioned to grow their visibility and attract new customers.

This practical digital marketing course teaches learners how to create short-form videos, use TikTok for business, edit content with CapCut, run TikTok Ads, and analyse campaign performance. Whether you're a business owner or marketing professional, these skills can help you build stronger online engagement and support business growth.

Yes. TikTok has become one of the fastest-growing social media platforms in Singapore, allowing businesses to reach customers through organic content, paid advertising, live commerce, and short-form videos. Businesses of all sizes can use TikTok to increase brand awareness, engagement, and sales.

This course is more focused on practical TikTok and short-form video marketing instead of broad digital marketing theory. Learners will work with content creation, editing, ads, analytics, and live-streaming concepts that are commonly used in today’s social media marketing environment.

Yes. While the course focuses on TikTok, many skills such as content planning, short-form video editing, audience engagement, analytics review, and campaign thinking can also support content work on other social media platforms.

Yes. During the course, learners participate in practical activities where they plan, film, edit, and optimise TikTok videos using industry-relevant tools and techniques.

No. The course is conducted in a computer lab, and learners will use the computers provided during the lesson.

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Start building content that works harder.

Learn TikTok content creation, CapCut editing, ads, analytics, and practical digital marketing workflows that support business growth.

Register Now
Choose registration type
Individual
Individual — with subsidy Singaporeans only Individual — without subsidy
Organisation
Company registration

Last updated: 27 February 2026

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