Digital Marketing Course for Businesses: Build Your Brand!

Build practical digital marketing skills in a hands-on digital marketing course. Learn how to use TikTok, create videos with CapCut, explore TikTok ads, and strengthen your marketing strategy for business growth.

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  • ✓ SkillsFuture Funding Eligible
  • ✓ In-person
  • ✓ 2 Million+ professionals trained

Digital Marketing Course Overview

This WSQ digital marketing course is designed for store owners, brand managers, digital marketers, social media executives and beginners who want practical skills for today's short-form video and social media landscape.

With a strong focus on TikTok marketing in Singapore, learners will explore how businesses can use TikTok to strengthen visibility, engage audiences, and communicate their brand more effectively. Rather than focusing only on digital marketing theory, learners gain practical skills they can apply to real marketing and content creation tasks.

Who Is This Course For?

Store owner creating product content for social media

Store Owners

For business owners who want to use TikTok and digital marketing to improve brand visibility, customer engagement, and sales opportunities.

Brand manager planning social media content

Brand Managers

For professionals responsible for strengthening brand presence through short-form content, social media campaigns and practical digital marketing strategies.

Digital marketer reviewing content performance

Digital Marketers

For marketing and social media executives who want hands-on experiencewith TikTok content, CapCut, TikTok Ads, analytics and campaign optimisation.

New Entrants

For learners who are new to digital marketing or TikTok marketing and want beginner-friendly skills they can apply in workplace or business settings.

Skills You'll Gain

A practical overview of what learners will cover in this course and how the knowledge can be applied in real marketing tasks.

What You’ll Learn

  • 01
    TikTok platform strategy and algorithm Understand how TikTok differs from other social media platforms, including its algorithm, content distribution, engagement features and platform mechanics.
  • 02
    Content creation and production Learn how to plan, curate, film, and produce engaging short-form video content using suitable software and filming techniques.
  • 03
    CapCut editing and brand communication Develop hands-on CapCut editing skills and learn how to communicate your brand effectively through short-form and live video content.
  • 04
    Content optimisation and customer acquisition Explore hashtags, posting times, engagement tactic and conversion-focused content strategies that can improve reach and generate customer interest.
  • 05
    TikTok analytics and performance review Use TikTok’s native analytics tools to track content performance, interpret data, and identify actionable insights for continuous improvement.
  • 06
    Target audience segmentation Understand how demographics, interests, behaviours, and content preferences can influence your content tone, format, and style.
  • 07
    TikTok ads, live commerce and monetisation Learn how TikTok Ads Manager, live commerce, promotional assets, flash deals and monetisation strategies can support business and marketing goals.

How You’ll Apply It

  • 01
    Position your brand for better reach Apply your understanding of TikTok's platform and audience behaviour to strengthen visibility and improve the chances of reaching relevant customers.
  • 02
    Create short-form content for your business Plan, film and produce TikTok videos that align with your brand message, marketing goals, and audience interests.
  • 03
    Edit and publish professional TikTok videos Use CapCut to improve storytelling, apply branding elements, and create polished content suitable for business use
  • 04
    Improve reach, leads and conversions Apply hashtags, posting strategies, engagement techniques and conversion-focused messaging to support customer acquisition and sales opportunities.
  • 05
    Use data to improve content performance Review TikTok analytics to understand what is working and make better-informed decisions about future content and campaigns.
  • 06
    Tailor content to the right audience Segment your target audience and adapt your messaging, style, tone and format to better connect with different customer groups.
  • 07
    Run campaigns and support live sales Apply TikTok Ads, live-streaming, promotional content, flash deals and other marketing techniques to support measurable business outcomes.

Course Details

Course Information
Duration 2 days / 16 hours
Mode In-person
Class Size Max 20
Language & Code
Language English
Course Code TGS-2025056936
Location
MacPherson 1 Harrison Road, Singapore 369652
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Requirements & Assessment

Requirements
Minimum Age 18 years old
Language Level WPLN Level 4 English
Experience No prior marketing experience needed
Assessment
Practical Assessment 15 minutes
Oral Questioning 15 minutes
Passing Criteria
Attendance 100% required
Competency 100% competency required

WSQ Certification

A Statement of Attainment (SOA) e-certificate will be issued upon successful completion of the course.

Fees & Funding

This SkillsFuture-claimable digital marketing course offers up to 70% subsidies for eligible Singaporeans and PRs.

Enhanced Subsidy

70% Subsidy

For Singaporeans aged 40 & above, subject to eligibility.

Nett fee $151.32 Incl. GST
Subsidised Fee

50% Subsidy

For Singaporeans & PRs aged 21 to 39.

Nett fee $228.92 Incl. GST
Full Course Fee

Standard Fee

For non-Singaporeans / Singaporeans below 21.

Nett fee $422.92 Incl. GST

Funding note: SkillsFuture and SSG subsidy eligibility should be verified during registration. Final nett fees may depend on learner profile, age band, citizenship or PR status, and successful course completion.

NTUC members enjoy 50% unfunded* course fee support for up to $250 each year when they sign up for courses supported under UTAP. NTUC members aged 40 and above will get increased funding support from $250 to $500. NTUC Starter members can enjoy 50% unfunded course fee support for up to $200 per year when they attend courses supported under UTAP.

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Individual
Individual — with subsidy Singaporeans only Individual — without subsidy
Organisation
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Frequently Asked Questions

Common questions about this SkillsFuture-eligible digital marketing course, including course content, fees, location, requirements, assessment, and certification.

Consumers increasingly rely on social media and online content to discover brands, compare products, and make purchasing decisions. Businesses that create engaging digital content and understand how to reach the right audience are better positioned to grow their visibility and attract new customers.

This practical digital marketing course focuses on skills used in TikTok marketing, including short-form video creation, CapCut editing, TikTok Ads and campaign analytics. Whether you're a business owner or marketing professional, these skills can help you build stronger online engagement and support business growth.

Yes. TikTok has become one of the fastest-growing social media platforms in Singapore, allowing businesses to reach and engage audiences through short-form videos, organic content, TikTok Ads and live commerce. Businesses can use TikTok to increase brand visibility, connect with potential customers and support marketing and sales objectives.

This digital marketing course has a stronger focus on practical TikTok and short-form video marketing rather than broad digital marketing theory.

Learners gain hands-on exposure to TikTok content creation, CapCut video editing, TikTok Ads, analytics, audience targeting and live-streaming strategies. This makes the course suitable for learners who want practical TikTok marketing skills they can apply in a business or workplace setting.

Yes. While the course focuses primarily on TikTok marketing, many of the skills covered can also support content creation on other social media platforms.

Skills such as content planning, short-form video editing, audience targeting, engagement strategies, analytics and campaign optimisation can be adapted to different social media marketing channels.

Yes. During the course, learners take part in practical activities where they plan, film, edit and optimise short-form TikTok videos.

No. Learners will be provided with a high-quality PC equipped with all the necessary software and tools for the course, so there is no need to bring your own laptop.

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Start building content that works harder.

Learn TikTok content creation, CapCut editing, ads, analytics, and practical digital marketing workflows that support business growth.

Register Now
Choose registration type
Individual
Individual — with subsidy Singaporeans only Individual — without subsidy
Organisation
Company registration

Last updated: 27 February 2026

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