Digital marketing

WSQ Digital Marketing for Businesses: Build your Brand!

Digital Marketing for Businesses: Build your Brand – Social Media Management

For enquiries, please reach out to enquiry@sg-akc.com, or contact us at 6690 5555.

Subsidized Course Fee Details
Full Course Fee (Incl. GST) (For Non-Singaporeans and Singaporeans Below 21)	$422.92
Subsidized Course Fee for Singaporeans & PR Aged 21 to 39 (50% Subsidies)	$228.92
Subsidized Course Fee for Singaporeans Aged 40 & Above (70% Subsidies)	$151.32

Course Details

WSQ Digital Marketing for Businesses: Build your Brand!

Course Overview

This course is tailored for professionals within the expansive retail and wholesale industry, such as store owners, brand managers, digital marketers, and social media executives/managers, as well as individuals aiming to elevate their social media skills set.

You will gain a comprehensive understanding of how to leverage Digital Marketing as a powerful tool for business growth. You’ll learn the strategic value of using Digital Marketing for business and the essential tools required for success. You’ll master filming techniques and video editing using CapCut to create engaging, high-performing content. Additionally, you’ll explore how to use Digital Marketing analytics to guide content strategy, run targeted ad campaigns, and maximize visibility. The course also covers how to use livestreaming features to engage audiences in real time and drive sales.

Course Outcomes

By the end of the course, you will be able to:

Strategic Platform & Algorithm Mastery
Analyze the key differences between TikTok and other social media platforms. You will demonstrate an understanding of core platform mechanics, including algorithms, content distribution, and engagement features, to position your brand for maximum reach.
Content Creation & Production Essentials
Master effective content curation techniques and apply effective content creation techniques to produce engaging short-form content. This includes understanding the required software, hardware, and essential filming techniques.
Professional Video Editing & Branding
Gain practical skills in CapCut editing techniques to create and publish polished, professional videos on TikTok. You will also learn to demonstrate effective verbal and non-verbal communication tailored for both short-form and live video content.
Optimization and Customer Acquisition
Implement advanced optimization strategies—including hashtag marketing, optimal posting times, and sophisticated engagement tactics—to boost organic reach, customer acquisition, and conversions.
Data Analytics for Performance
Utilize TikTok’s native analytics tools to track content performance, derive actionable insights, and accurately interpret data. This module empowers you to make informed decisions for continuous improvement.
Target Audience Segmentation
Develop expertise in identifying and segmenting target audiences through TikTok analytics. You will learn to understand how different demographics and interests influence your content’s tone, format, and style to build lasting customer relationships.
Managed Advertising Campaigns
Navigate the TikTok Ads Manager to launch and monitor ad campaigns with conversion-focused objectives (e.g., Lead Generation, GMV Max). You will track income to ensure maximum revenue and a strong return on investment
Leveraging Live Commerce & Monetization
Learn strategies for monetizing your content and tracking income to maximize revenue streams. You will understand how to leverage TikTok Livestreaming and implement psychological sales tactics, such as securing exclusive promotional assets and flash deals, to drive live sales conversions.

Prerequisites

Learners should be:

Min 18 years old
Learners shall minimally (assumed) have the following skills and knowledge WPLN4 – English – Level 4 for reading, listening, speaking and writing)

Certifications Granted

(SOA) Statement of Attainment (e-certificate) will be issued for the course

Additional Details:

Course Code:
TGS-2025056936

Please click here for the Nett fees with SSG Training Grant for the Singaporean and Singapore PR learners.

Class Size and Facilitator-Learner Ratio

Lesson: Maximum of 20 trainees per trainer

Target Audience:

This course is tailored for professionals within the expansive retail and wholesale industry, such as store owners, brand managers, digital marketers, and social media executives/managers, as well as individuals aiming to elevate their social media skills set.

Assessment Format & Duration

1 Trainer : 1 Learner
Practical Assessment – 15 minutes
Oral Questionings – 15 minutes

Passing Criteria

Learners are required to achieve a 100% score for the assessment (Written and Oral) in order to attain a “Competent” grade.
In addition, 100% attendance is mandatory to complete the course.

Learners are eligible for SSG training grants only if they pass the course. Those who fail the assessment will not qualify for course funding.

Last Updated: 27/02/2026

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